Soft Shell
01
SOFT SHELL
READY TO
IMMERSE YOURSELF IN
A SEA OF
SENSATIONS?
Hard on the outside, soft on the inside. Conches and seashells talk about the contrasts and the art of discovering. Of femininity, fertility and sensuality. The art of humility and of second and third impressions as well as the need to deepen in an era in which everything goes too fast and everything is too immediate.
02
ONE WORK OF ART: THE
(RE)NAISSANCE
OF VENUS
In 1485 Botticelli sealed one of his most popular works: the renaissance of Venus. More than five hundred years later this work becomes the symbol of a new generation of women who see on Venus a full celebration of creativity, femininity, and beauty, without regrets or guilt. The Spanish photographer Carlota Guerrero has used it multiple times as a source of inspiration.
Pearled skin and curvaceous silhouette, this goddess born from foam arrives on a shell “The shell means the renaissance of a person, the resurrection; which means, the “death” or overcoming of the “ego” to let through the “authentic self”, explains Marisol Roman in his art blog.
ONE SILHOUETTE FOAMY
The catwalk is filled with Venus born from foam wearing dresses of a thousand ruffles that are inspired by sea creatures of the deep abyss. Vaporous and ethereal fabrics offer the sensation of walking under water.
03
A PALETTE OF CONTRASTS
Soft Shell proposes a palette full of contrasts where orange, coral and brown combine with pink and purple. Two worlds collide creating a range full of shades which are perfect to defend the most energic femininity.
When “Barbarella” met with “The Pink Lady”.
The futuristic customs of “Barbarella”, a science fiction movie of the 60s, included an iconic look of Paco Rabanne that has continued to develop until today. A space suit of holographic texture, a plastic body, and a pair of metallic tights that dressed up that intergalactic heroin that keeps inspiring us these days.
In “Pretty in Pink”, a teen movie that has become a cult film, underlines the pink dress that is used for Prom that transforms the main character.
The Soft Shell’s palette joins these two worlds where femininity is expressed in all its complexity: sweetness, madness, energy, seduction… all the ends are represented.
04
ONE FABRIC: PLEATS
Although pleats have existed since the Ancient Egyptian period, it was the Spaniard Mariano Fortuny who re-introduced them at the beginning of the 20th century. This multifaceted artist patented his plissé in 1909, with which he made his most famous dress, the Delphos, inspired in the Hellenic culture. This iconic piece in the history of fashion was a revolution at the time because it acted as though it were a second skin, the dress clung to a woman’s body, without corsets.
Madame Gres is another great designer who used pleats during the 40s as the center of her creations. “I wanted to be a sculptor. For me, working on fabric is the same as working on stone”. The Japanese Issey Miyake, picked up the legacy of Fortuny and Gres to innovate in the art of pleats. In his case, the garments were sewn three times larger and then put on a hot press that created the pleating permanently. Vertical, horizontal or zigzag.
05
LIQUID TEXTURES
This summer (2019), pearly, iridescent, and wet effect surfaces immerse us in a liquid universe in which there is a breakdown of fixed structures. According to Jonathan Openshaw, digital culture has brought a new aesthetic, in which the states of matter become mutable, with solids becoming liquids, or gases that take shape and malleable surfaces that defy the traditional conventions of matter.
SOFT
SHELL
01
READY TO
IMMERSE YOURSELF IN
A SEA OF
SENSATIONS?
Hard on the outside, soft on the inside. Conches and seashells talk about the contrasts and the art of discovering. Of femininity, fertility and sensuality. The art of humility and of second and third impressions as well as the need to deepen in an era in which everything goes too fast and everything is too immediate.
02
ONE WORK OF ART:
THE (RE)NAISSANCE
OF VENUS
In 1485 Botticelli sealed one of his most popular works: the renaissance of Venus. More than five hundred years later this work becomes the symbol of a new generation of women who see on Venus a full celebration of creativity, femininity, and beauty, without regrets or guilt. The Spanish photographer Carlota Guerrero has used it multiple times as a source of inspiration.
Pearled skin and curvaceous silhouette, this goddess born from foam arrives on a shell “The shell means the renaissance of a person, the resurrection; which means, the “death” or overcoming of the “ego” to let through the “authentic self”, explains Marisol Roman in his art blog.
ONE SILHOUETTE
FOAMY
The catwalk is filled with Venus born from foam wearing dresses of a thousand ruffles that are inspired by sea creatures of the deep abyss. Vaporous and ethereal fabrics offer the sensation of walking under water.
A PALETTE
OF CONTRASTS
03
Soft Shell proposes a palette full of contrasts where orange, coral and Brown combine with pink and purple. Two worlds collide creating a range full of shades which are perfect to defend the most energic femininity.
When “Barbarella” met with “The Pink Lady”.
The futuristic customs of “Barbarella”, a science fiction movie of the 60s, included an iconic look of Paco Rabanne that has continued to develop until today. A space suit of holographic texture, a plastic body, and a pair of metallic tights that dressed up that intergalactic heroin that keeps inspiring us these days.
In “Pretty in Pink”, a teen movie that has become a cult film, underlines the pink dress that is used for Prom that transforms the main character.
The Soft Shell’s palette joins these two worlds where femininity is expressed in all its complexity: sweetness, madness, energy, seduction… all the ends are represented.
04
ONE FABRIC:
PLEATS
Although pleats have existed since the Ancient Egyptian period, it was the Spaniard Mariano Fortuny who re-introduced them at the beginning of the 20th century. This multifaceted artist patented his plissé in 1909, with which he made his most famous dress, the Delphos, inspired in the Hellenic culture. This iconic piece in the history of fashion was a revolution at the time because it acted as though it were a second skin, the dress clung to a woman’s body, without corsets.
Madame Gres is another great designer who used pleats during the 40s as the center of her creations. “I wanted to be a sculptor. For me, working on fabric is the same as working on stone”. The Japanese Issey Miyake, picked up the legacy of Fortuny and Gres to innovate in the art of pleats. In his case, the garments were sewn three times larger and then put on a hot press that created the pleating permanently. Vertical, horizontal or zigzag.
05
This summer (2019), pearly, iridescent, and wet effect surfaces immerse us in a liquid universe in which there is a breakdown of fixed structures. According to Jonathan Openshaw, digital culture has brought a new aesthetic, in which the states of matter become mutable, with solids becoming liquids, or gases that take shape and malleable surfaces that defy the traditional conventions of matter.
LIQUID
TEXTURES
Photographs of Happypunt.
Photographer: Lisa Pram.
Model: Mariona Seira.
Makeup artist and stylist: Carla Agudo
Garments and styling: Happypunt design and styling team.